By Basharat K | Submitted On February 21, 2018
f you are looking to kick start a content marketing campaign for your business, You need to find out exactly what drives engagement and online growth. Most of the content on the web is text-based, but to stand out in a fierce competition, visual content is absolutely key.
Visual marketing is gaining popularity because the human brain can consume and retain visual content easily. Technology is really helping us out in exploring how visuals can be used as an effective marketing tool. Ten years ago, it was not easy for a small business to launch a video marketing campaign. Now, even a small company can run a video marketing campaign on a tight budget. Here are some types of visual content that really works, if used properly:
Infographic is an incredible type of content that really helps readers absorb complex information. To design effective infographics, it’s important that the layout and design are as impactful as possible. A good combination of colors, fonts, and shapes can really create amazing infographics that not only captivate users but also improve marketing ROI. If you want to bring complex data or stats into life, learn how to make and use infographics.
Images play a vital role in building an effective web presence. However, you must know a few things before making images a part of your marketing campaigns. Always use high-quality images that represent your brand well. It is not hard to find free images on the web. However, the best approach is to use your own original images.
Videos are great tools to present solutions to a number of common problems. Online users love to consume video content because it is easy to digest information in form of videos. A business should have a well-thought-out video marketing strategy to make the most out of its videos. You can use explainer videos, demonstrations, or customer testimonials based on your needs and the preferences of your audiences.
Presentations were considered a very formal, educational type of content. However, presentations allow you to present technical information in a very effective way. A business can share its presentations on platforms like Slideshare to get some SEO juice.
Visual content will gain even more popularity in the coming years. If your website or social media posts have nothing but text, you need to change your approach and make visual content an integral part of your marketing efforts. You can hire a professional online marketing agency to take care of your content marketing campaigns.
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“Create your own visual style… let it be unique for yourself and yet identifiable for others.