Designed to address shortcomings in the client’s existing on-site copy (spelling/grammar errors, incorrect or out of date information, repetitive or duplicated content). The content editor will review, revise and rewrite on-site content to clean up and make the copy more legible and accurate, while also striving to improve readability and digestibility for the digital reader. A copy will also be edited with a focus on existing on-page SEO efforts, working to include SEO phrases naturally in a Panda-friendly manner to improve page visibility in SERPs.
In-depth review of existing content on 1 page of the client’s website
Improvements to context, structure, and grammar
Where applicable, the editor will also add SEO phrases based on target keywords